Complete SEO Services: 2012

Sunday 1 July 2012

Immediate openings for JAva PHP Developers

Hi,
We have opening for Java with PHP-5 DevelopersExperience 3.5 to 5yrsRole: PermanentBangalore as Work location Skills - PHP-5, Java, JavaScript, HTML.Database- MySQLPlatform - Linux, Apache
Role- An individual contributor who can manage small projects and small team, client interaction, experience in above Skills. If you are interested with the requirement, please share your updated profile with the following details ü DOB-ü Current company name:ü Address, graduation, post graduation%:ü Current CTC: ü Expected CTC: ü Total and Relevant Experience:ü Notice Period :ü Current location:ü Currently working Permanent/contract :ü Pan card no(mandatory): RegardsSatish Kshatriya08032212668

Job openings - PHP Developer

Dear Candidate,
We have an urgent opening on having Strong Knowledge of PHP5 and MYSQL. Knowledge of CMS,Javascript and PHP frameworks.Open source Customization like OS commerce. Web Application Development using PHP4/5.Debugging of Pre-developed PHP applications.Good at logic and coding skill sets

IT Software, Software Services

Functional Area:
eCommerce, Internet Technologies

Role Category:
Programming & Design

Role:
Software Developer

Keyskills:

PHP Programmer, PHP5, MYSQL, Javascript, PHP frameworkS, PHP API , SPHINX SEARCH, Symphony framework, Doctrine ORM, LUCENE, php developer, joomla, cake - PHP framework, drupal, web developer

Regards
Roshan
Wiser Technologies
Bangalore

QA-Urgent openings with our MNC Client 'HCL Technologies'

Hi,

I got your reference through a leading job portal and wanted to check your availability for urgent requirements with one of our leading MNC Client 'HCL Technologies'

HCL is a leading global Technology and IT Enterprise with annual revenues of US$ 6.2 billion. The HCL Enterprise comprises two companies listed in India, HCL Technologies ( www.hcltech.com ) and HCL Infosystems (www.hclinfosystems.in)
The 35 year old enterprise, founded in 1976, is one of India's original IT garage start ups. Its range of offerings span R&D and Technology Services, Enterprise and Applications Consulting, Remote Infrastructure Management, BPO services, IT Hardware, Systems Integration and Distribution of Technology and Telecom products in India. The HCL team comprises 90,000 professionals of diverse nationalities, operating across 31 countries including 505 points of presence in India. HCL has global partnerships with several leading Fortune 1000 firms, including several IT and Technology majors.

REQUIREMENT:

JD Type 1 : APPLE
QA skills. Should have exp in writing test cases, Automation test scripts & execution of test scripts.
Automation test scripts using Script languages like gtest, gmock, Apple script (MAC / IOS)

JD Type 2 : CANOO
QA skills. Should have exp in writing test cases, Automation test scripts & execution of test scripts.
Mandatory Skill: Canoo Webtest Framework.

Band: E1 and E2
Job location: Bangalore
Experience: 3 to 10yrs

Please go through the question-answers given below to understand you better.

Your current CTC?
Expected CTC?
Notice period required from present company?
Are you comfortable relocate ?
Your current location?
Your Total Exp.?
Your Date Of Birth?
Your First Name?
Your Last Name?
Are you a contract or permanent employee? if working on contract please mention the contract company name?

If you are currently seeking or will be available for a new opening please send me a copy of your most recent resume in word format & I will have one of our recruiters contact you to discuss the available opportunities. Feel free to call me for any clarifications.

If you are not interested currently or You have any friends who might also be interested , Kindly refer this mail to your friends & help them getting a suitable opening.

Look forward to hearing from you.

Regards,
Nausheen
--------------------------------------------
ICS Consultancy Services
E-mail: nausheen@icsconsultancy.com
Website: www.icsconsultancy.com
http://www.linkedin.com/pub/nausheen-minaz/6/495/868

Test Analyst I (Automation Testing)

Experience required for the Job: 4 - 6 years
Job Location: Gurgaon

Dear Candidate,
Please ignore this mail if not relevant to your skills.

Please ignore this mail if you have been interviewed at Aon Hewitt in last 6 months

Hi

This is in reference to your resume that I found on Naukri regarding a job opportunity which might be of interest to you. Currently, I am looking for people who match the below description and I think you have the appropriate skills and experience for this job.

Title: Test Analyst I

Location: Gurgaon

Mandatory Skills: Automation Testing

* Developing Detailed Design and Test Plan documents.
* Design, Generate and Review Test cases using QTP.
* HPQC
* VB Script
* Executing Test Cases Using Test data.
* Evaluating and Reporting Test Results.
* Tracking the bugs, categorizing and reporting the bugs using Quality Center.
* 4 - 6 years of experience

If you are interested in this opportunity, please respond back with an updated copy of your word-format resume. Please also advise me on the following details:

* Total Experience:
* Experience in QTP:
* Experience in HPQC:
* Experience in VB Script:
* Your current Location:
* Preferred locations:
* Contact number/Alternate number:
* E-mail ID:
* Current Compensation:
* Expected Compensation:
* Notice:

About Aon Hewitt (www.aonhewitt.com):

Aon Hewitt is the global leader in human capital consulting and outsourcing solutions. The company partners with organizations to solve their most complex benefits, talent and related financial challenges, and improve business performance. Aon Hewitt designs, implements, communicates and administers a wide range of human capital, retirement, investment management, health care, compensation and talent management strategies. With more than 30,000 professionals in 120 countries, Aon Hewitt makes the world a better place to work for clients and their employees. For more information on Aon Hewitt, please visit www.aonhewitt.com.

Sincerely,

Shalabh Khare
Talent Acquisition - Aon Hewitt

openings with 'ITC infotech'. For 'SQL DBA'

Dear Candidate,
Greetings............

Looking out for a job change we do have openings with 'ITC infotech'. For 'SQL DBA'
Company: 'ITC infotech'
Work location: Bangalore
Desired Experience Range: 4 years to 8 years
Designation: 'SQL DBA'
Detailed Skills:
Detailed Skills:
* Experience on SQL Server 2005, 2008 and 2008 R2 - Management, installation, up gradation & patching
* Worked as production DBA and proactive
* Technically good in:
ï ¶ Backup & Recovery
ï ¶ Maintenance of databases
ï ¶ Performance tuning
ï ¶ Troubleshooting
ï ¶ Monitoring
ï ¶ Replication
ï ¶ Log shipping
ï ¶ Mirroring
ï ¶ Database Mail / SQL Mail
* SQL Programming & scripting
* Experience in atomization of Database administration task programmatically
* SQL Reporting experience is plus but not mandatory
* Knowledge of ITIL processes
* Flexible to work in shifts and ONCAL support
* Ability to work in a team, team player, cooperative
* Target driven, strong focus in achieving joint agreed tasks
*

We are eagirely looking for the candidates who can able to join within 15 to 20 days
Appreciate your immediate response

If your profile is matching please forward your updated profile by filling these

Total Experience: Yrs
Relevant Experience: Yrs
Current Salary: LPA
Expected Salary: LPA
Current location:
Notice Period:

Thanks&Regards
Gowda
Recruitment Team, DM Consulting Services, # 32, 2nd Floor, Vidyapeeta Circle, BSK 1st Stage, Bangalore-560 050.
Mob: 9590266521, Ph: +91 80 -3255151
byregowda@dmcs.co.in / www.dmcs.co.in

Oracle DBA opening with Product Dev Company - Bangalore

Experience required for the Job: 4 - 6 years
Job Location: Bengaluru/Bangalore

Hi,

Greetings for the Day !

With reference to your resume on the job boards we are currently looking for Oracle DBA position. Following are the position details for your reference.

Client - Syniverse Technologies (www.syniverse.com)

About Syniverse
Syniverse Technologies, an industry pioneer and innovator for more than 20 years, is committed to simplifying the business and technical complexities of mobile communications.
Syniverse...
* Connects more than 800 communications providers and businesses in over 160 countries.
* Reaches more than 1.7 billion mobile subscribers globally.
* Enjoys a 20+ year track record of growth, innovation and success solving the mobile industry"s business and technical complexities.
* Believes in customer service and proves it with a 99% customer retention rate.

Technical Skills
Requirements :
4-6years Experience in Database Administrator
* Experience in the analysis, design, development and implementing of major Database structures
* Significant experience in developing Oracle applications and a strong understanding of Oracle tools
* Understanding of business requirements of a large organization and reflect those needs in proposed IT solutions
* Experience in producing operational and procedural documentation to a high standard
* Problem solving ability
* Proven ability to work to exacting deadlines
* Keep abreast of the latest developments in technology; specifically in the Oracle tool kit.
* Proficient with Oracle9i SQL and all related database tools
* Working knowledge of Sun Solaris Unix environment
* Proficient with using Oracle Enterprise Manager
* Proficient in using Oracle Net Manager and the Oracle Net Configuration assistant to configure networking
* Advanced knowledge and use of Oracle9i (v9.0.1.3) Enterprise Server technology and features
* Familiar with navigating through online Oracle documentation
* Design logical and physical databases or reviews description of changes to database design to understand how changes to be made affect physical database
* Communicate with managerial, administrative and technical staff to determine information needs, data flows and systems definitions
* Establish and control security and check systems in order to optimize performance and to initiate disaster recovery action after system failures
* Manage the distribution and retention of data on various storage devices
* Provide day-to-day advice to users on data structures and terminology
* Modify database programs to increase processing performance, database tuning
24 x 7 Production Support

Experience - 4-6 years
Work Location: Bangalore

I wanted to check your interest and availability for the same. May this position is of interest to you, request you to please send me an updated copy of your CV to dramacha@teksystems.com with complete contacts details
It will help us to process your candidature faster if you can also share the following info.

Total Experience:
Current CTC:
EXP CTC:
Notice Period:
Reason for Change:

Regards,

________________________________________
Deepthi Ramachandra
Allegis Services India P Ltd
www.teksystems.com, www.allegisgroup.com

"Urgent Opening with Top MNC"

Experience required for the Job: 3 - 8 years

Hello,

This is silky Bhasin working with Alp Consulting New Delhi.we have some urgent requirement from our client for Gurgaon Location ,Please ignore this mail if unsolicited.Only Genuine and stable candidates need to apply.

Jd of profile :
Skill - C Programming/Developer
Experience - 3 to 8 years (SE/SSE)

QUALIFICATION: BE/B.Tech/MCA/M.Tech/M.Sc (CS or IT) Regular

JD -
C programming, Unix, SQL, Informix or Oracle, Perl, IPCs, multi-threading, XML.
. Good experience in Multithreading.
. Good knowledge in socket programming.
Role/ Responsibilities:
1.Prepare detailed design in accordance with requirements and platform specifications.
2.Define unit test cases based on the technical design/functional design in a way that is comprehensive and verifies accuracy of developed features.
3.Execute the unit test cases defined so as to ensure error free execution in both the desktop and by deploying it in the development environment.
4.Perform documentation of the code changes and unit test result using SDF framework so as to maintain an audit trail of the changes.
5.Provide clarifications to the quality control team on the requirements and modifications done so as to facilitate their testing.
6.Participate in requirements collation, clarification and analysis in order to evaluate impact and effort estimate and translate into a design document.
Â

WORK LOCATION : NCR
Job Location - Gurgaon
Notice Period - Not more than 30 days
Job Type - Permanent

Pls reply with ur cv on my Email ID with following details

Curr CTC-
Exp CTC-
Tot Exp-
Rel Exp-
DOB-
Notice Period-
willingness to relocate

Regards,
Silky Bhasin
Recruitment Practices
----------------------------------------
'Alp Consulting'
A-66, Sector - 2,Noida - 201301
TelÂ : +91120-3310051
www.datacoretechnology.com
0120 3310015
Â
Corporate Office : 'Alp Consulting'. No. 3, Palace Road, 12th Main, Vasanthnagar, Bangalore - 560 052, India.
Branches : Chennai, Pune, Hyderabad, Mumbai, New Delhi, Noida, and Massachusetts

Java Contract position for A Leading Service Provider in Chennai !!

Experience required for the Job: 4 - 6 years
Job Location: Chennai

Hi,

We are a placement consultant based in Bangalore/Mumbai and Gurgaon.

Presently have an immediate opening with one of our prestigious client in Bangalore
(name shall be disclosed after understanding the interest level of the candidate)

Client is UK based MNC and is a business process and technology services provider and integrator with a wide range of multinational customers across many industries in 42 countries.

Nature of Employment : Contract (6 months)

Job Description :

Project:LM Rapid
Ã¯ Â¶ Designation : Senior developer
Ã¯ Â¶ Experience : 4-6yrs
Ã¯ Â¶ Location : Chennai
Ã¯ Â¶ Position :Contract

Mainskills:
Java 1.5, J2EE, WAS 7, Struts 1.1, JSP, Javascript, XML, Sybase/DB2/Any database , Unix

* Experience in Unix or any flavour of Unix is mandatory.

Interested candidates pl. respond with your updated profile along with the following details :

Current CTC:
Expected Salary:
Notice Period:

Looking forward to your reply.
-------------------------------------------------------------------------------------------
Regards,

Deepti Singh| Sr. Associate People Success
Orcapod Consulting Services Private Limited,
2nd Floor, Prestige Omega, 104 EPIP Zone, Whitefield, Bangalore - 560 066, Karnataka, India
Mobile :0-9225501500
Deepti.Singh@orcapodservices.com
www.orcapodservices.com

Sr. Java Developer @ Zepo

Dear Candidate,
Sr. Java Developer @ Zepo

Company Profile

Zepo is a hosted e-commerce solution that helps entrepreneurs set up their own online stores easily. Zepo is being currently used by many small time entrepreneurs - some really creative artists, designers, fresh grads out of NIFT / NID, brand-new startups, SMBs, etc. Our philosophy is to simplify e-commerce for every small business.

The core behind the existence of Zepo is to help small businesses in their e-commerce activities. We help business owners set up their online shop so that they can leverage the power of the Internet & e-commerce to take their brand, and therefore, sales and profits to the next level.

Position- Sr. Java Developer @ Zepo

Role & Responsibilities

* Exposure to large enterprise applications is preferred. Experience in web application development is a big plus. Participate in software requirements and implementation design reviews.
* Understand requirements, Develop high quality software. Unit test and deploy code in agile environment. Learn new technologies and work in a continuously changing environment.
* Find opportunities to take advantage of existing platforms to improve the products and for opportunities to release software in open source domain.
* Willingness to learn and work in highly vibrant environment implementing solutions for global systems including performance optimizations and optimal algorithms.
* Mentor junior candidates

Skills Required

* Atleast 3 to 5 years of programming experience in building web applications
* Solid understanding of Java and related open source frame works.
* Expert Data structure knowledge.
* Expert knowledge of Java, J2EE, Struts, Spring, Hibernate, AJAX
* Basic understanding of SQL and RDBMS development skills
* Working experience with any one web application server. Some experience/knowledge of source control, build automation and unit testing principles is desirable but not necessary.
* Excellent problem solving, troubleshooting, and analytical skills
* Ability to operate within short release cycles
* Ability to work in a continuous changing environment in terms of requirements/priority
* Full software development lifecycle (SDLC) experience
* Obsession with new technologies and open source tools
* Skills important but self-starter and self-motivated attitude is very important.
* Experience developing distributed, redundant, scalable applications is a tremendous plus

Experience: 3-5yrs

Compensation : Best in the Industry

Location : Delhi/NCR

Please apply with the following Info:
-Updated Resume
-Current CTC
-Expected CTC
-Notice Period

PLZ DO NOT CHANGE THE SUBJECT LINE WHILE REPLYING TO THE MAIL

--
Cheers,
Hemani Shah
-------------------------------
Recruitment Solutions...
On Priority http://sutrahr.com
At Low Cost http://sutralite.com
With Portal http://sutrajobs.com

Regarding an opening with a Company based out at Gurgaon Location for a Company for the position of Java Developer

Dear Candidate,
Greetings for the Day!!!

We do have an urgent opening for the position of Java Developer for a company based out at Gurgaon Location.

Position:- Java Developer
Location:- Gurgaon
CTC:- Best in the Industry

* Candidate should have min 3-7 Yrs Strong Experience on JAVA\J2EE technologies.
* Must be proficient in J2ee, Hibernate, spring, Servlets.Struts,Hibernate, EJB,Flex
* Must have strong module level/component level design experience.
* Should have Delivery and Implementing experience, requirement Analysis.
* Responsible for timely delivery assigned modules
* Project / team leading experience.
* Strong Oral & Written Communication Skills

Note:- This is a Contractual Basis Job of min 6 Months to 1 Year on the Payroll of The Company Itself based out at Gurgaon Location.

Interested Candidates can revert back on the same with their updated Details:-

Total Exp:-
Relevant Exp in Java:-
Current Ctc:-
Expected Ctc:-
Notice Period:-
Reason for Change:-

Thanks
Subhi Srivastava
9015625951
Hi Impact Consultants

Urgent opening as Software developer

Experience required for the Job: 2 - 6 years
Annual Salary of the Job: 2.0 - 12.0 Lacs - Best in the industry package would be offered.
Job Location: Delhi/NCR

Dear Candidate,

A leading company in providing software for Advertising brands desires Senior Software Developers At New Delhi

* 2-5 years experience in Java, JSP, Spring, EJB, AJAX, Servlet, Struts 2, Hibernate 3.
* IDE: MyEclipse.
* Reports: Jasper, BIRT.
* Databases : MySQL.

Salary: INR 2,00,000 - 12,00,000 P.A

Industry: Advertising, PR, MR, Event Management

Functional Area: eCommerce, Internet Technologies

Role Category: Programming & Design

Role: Sr. Software Developer

Keyskills:
Java,j2ee, Struts 2, Hibernate 3,Jasper Reports, java hibernate, java j2ee struts, j2ee programmer
Desired Candidate Profile
Education:
(UG - B.Tech/B.E. - Any Specialization, Diploma - Any Specialization, B.Sc - Any Specialization, Any Graduate - Any Specialization) OR (PG - MCA - Computers, M.Tech - Any Specialization, M.Sc - Any Specialization)
Expert Java/J2EE knowledge (servlets, JSPs, EJBs, Struts 2, Hibernate 3, XML)
CTC : As per industry standards
Good communication skills.
Can join at the earliest.
In case interested please provide your updated CV in word mentioning current as well as expected CTC at the earliest.

Thanks & Regards
Abhay | Consultant | E-mail : recruiter10@mgcrpo.com| |Mobile: +91- 80071 77797
Malay Gauri Consultants Pvt. Ltd | 1011,, Sector 37, Faridabad, Haryana, India |Outsourcing and Consultancy URL: www.malaygauri.com |Human Resource URL: www.mgcrpo.com |Job portal URL: www.nayeeraah.com

Looking for candidate working on C++.

Dear Candidate,
OPTRA Systems is an IT solutions company with a domain specialization in Bioinformatics & Life sciences. Our complete platform of clinical and business performance solutions intelligently answer any problem statement and are used by the largest network of healthcare providers in the industry.
Optra was recognized amongst the 50 fastest growing technology companies in India by Deloitte in 2010.

Recently we have opened up a new R&D unit named 'OPTRA HEALTH'. This unit will undertake important assignments like cancer detection, development of various bio-medical instruments & devices etc. Considering the strong R&D background of OPTRA Systems, the Department of Scientific and Industrial Research (DSIR), Government of India has also recognized OPTRA Health lab as an R&D Unit for Healthcare and Life Sciences. With this Government of India recognition 'OPTRA Health' would be entitled to undertake Research and Development projects under the 'Biotech Industry Partnership Program' (BIPP) of DSIR for affordable healthcare technologies and products in the field of diagnostics and biomedical devices.

For further information regarding the company profile you can visit - www.optrasystems.com

The detailed Job description are as follows:-

Location: Pune.

Position: Software Engineer.

Exp: 3+yrs

Skill
ï ¶ Working experience in C++ (Windows Application).
ï ¶ Strong in OOPs.
ï ¶ Understanding of Windows OS
ï ¶ Must know the concepts such as Multithreading, Multiprocessing etc.
ï ¶ Exposure to Dot Net.
ï ¶ Knowledge of Health Care/Biotechnology Domain (not mandatory).

Responsibilities:
ï ¶ Must have hands on experience on C++.
ï ¶ Must be able to multi-task and quickly acquire broad knowledge of applications.
ï ¶ Ability to learn new skills quickly.
ï ¶ The individual also must be an independent self-starter with strong problem solving skills.
ï ¶ Strong verbal and written communication skills.
ï ¶ Ability to prioritize coordinate activities.
ï ¶ Good analytical and proactive approach to problem solving and decision making.

Interested candidates please send your resume with the below details :

Total Experience:
Exp in C++:
Current CTC:
Expected CTC:
Notice Period:
Current Location:
Reason for job change:

For further details kindly call at 020-30556000 or email at k.jape@optrasystems.com.

We would appreciate your efforts of sharing this requirement with your friends.

Regards

Kishori Jape| Recruitment Executive| OPTRA SYSTEMS
India :ï€¨ +91-20-30556000/1 | Fax: +91-20-30556002
ï€ªk.jape@optrasystems.com| Web: www.optrasystems.com

Urgent Requirement for Informatica Developers-IGATE

Hi,

Total Experience: 4- 6 years

Requirement: Technical Lead

Job Location: Mumbai

Client: Igate

Job Type:Permanent

Job Description
· Should have minimum 3 years experience development using Informatica Power Center 7.1, 8.1 tools
· Must have experience in Developed ETL mappings, transformations using Informatica power mart, implementing source and target definitions in Informatica power mart
· Should have experience in Installation, Configuration and Administration of Informatica Power Center
· Should have hands on experience in SQL scripting
· Candidate should have total experience of 4-6 Years and relevant experience of minimum 3 years in Informatica
· Should be willing to work in Mumbai

Thanks & Regards,
Shashikala N
IT Recruiter
ISO 9001:2008 & ISO/IEC 27001:2005 Certified Company
# 3/4 , 1st Floor , Maruthi Towers, Hosur Main Road,
Madiwala, Bengaluru - 560 068.
Phone: +91-80-40016039 | shashikala.nambaiah@bobtechsolutions.com | www.bobtechsolutions.com |

Urgent Opening-SEO Manager-SPSL Infotech Private Limited (Bruce Clay)

Dear Candidate,

This mail is in regard with an opportunity with SPSL Infotech Private Limited (Bruce Clay), for the profile of SEO Manager.

Please below find the details-

Designation - SEO Manager

Candidate Profile -

* Bachelor in Science/ Maths/ BCA
* Communication should be excellent
* Preferably from Delhi/Gurgaon
* Should have masters as qualification - preferably MBA/MCA
* Development, design, and implementation of multiple Interactive marketing plans & strategies.
* Knowledge of HTML (Dreamweaver).
* Client interaction and Monthly reporting.

Company Profile

SPSL Infotech Private Limited (Bruce Clay India Pvt. Ltd.)

http://www.bruceclay.in

Since 1996, http://www.bruceclay.com has been one of the leading search engine optimization web destinations. We are a global player with offices in Los Angeles, New York, Sydney, London, Tokyo, Milan, and Gurgaon leveraging knowledge and best SEO practices from our international offices. Services include training classes, site assessments, consulting services, and full-service projects. The areas covered are SEO, PPC, Analytics, SEO Web Architecture, Branding programs, and more.

For more information about SEO & the services we offer please visit: http://www.bruceclay.com/in

Kindly Share your confirmation on the same mail ASAP.

For any query please feel free to call.
Nalini Aggarwal
Naukri.com (Division Of Infoedge India Ltd.)
Direct: +91 120-3070931
nalini.aggarwal@naukri.com

SEO Developer/Dover India/Bangalore/3-5 yrs

Dear Candidate,
I am Lohitha.G, working with Allegis Group Services, we are a leading Recruitment and Staffing organization , headquartered in US. In India we have offices in Bangalore/Chennai/Hyderabad/Delhi /Mumbai.

We are currently hiring "SEO Developer" for a permanent oppurtunity with our client Dover India, Bangalore

Requirement details-

Experience - 3 to 5 yrs
Work location - Bangalore

Job Description
* Pure Technical position with having hands on experiences on various kinds of development projects. No people management is required.
* This role involves managing a portfolio of clients and improving their search engine optimization by using techniques including but not exclusive to: Keyword Research, Copy Optimization, Article Marketing, site structure, URL reâ€ writes, social media, blogging and link building. An understanding of Paid search marketing would be advantageous.
* Working knowledge & management of IIS, SQL Server and its variant, exposure to one configuration management system.
* Knowledge of HTML, CSS, PHP, (ASP/.NET a bonus) and site optimization is expected
* Candidates will also be expected to conduct ethical link building strategies for the websites in their portfolio.
* Excellent analytical and logical skills and team player
* Adhere to development life cycle, process & policies
* Very good communication skills (both verbal & written) to interact with onsite clients.

Added Advantage
* Strong skills for Keyword Research, Copy Optimization, Article Marketing, site structure, URL reâ€ writes, social media, blogging and link building. An understanding of Paid search marketing would be advantageous

About the Company,

Dover Corporation (NYSE: DOV) is a Fortune 500 and S&P 500 manufacturer of specialized industrial products and equipment within six segments. Dover Corporation is based in Downers Grove, Illinois, a western suburb of Chicago
Dover Corporation is a multi-billion dollar diversified global manufacturer. Dover in Bangalore is engaged in providing R&D, design support for various Engineering divisions of Dover Corporation.
Dover India Pvt. Ltd. (a Dover Corporation company) is regional headquarters for Dover Corporation in India which provides software development, Mechanical Design and product testing services to the group companies of Dover Corporation. Since its inception in 2003, it has grown significantly and now provides diverse services to several Dover group companies.

If interested please send your updated resume with all the details to Lguntuma@teksystems.com

1. Exprience:
2. Relevant Exprience:
3.Graduation:
4. Current company :
5. Current CTC :
6. Expected CTC :
7. Notice Period(immediate joinees less than 30 days preferred) :

Regards,
Lohitha.G
044-39993502

Urgent opening as Software developer

Groupon is hiring for Online Marketing Manager's Role in Delhi

Experience required for the Job: 2 - 4 years
Job Location: Delhi/NCR

Dear Candidate,

We are pleased to inform you that we have shortlisted you for Online Marketing Manager's role in Groupon.

Please go through the role and company description mentioned below and if interested revert back with the updated copy of your resume. Also mention your current CTC and notice period details.

Company Profile:

Crazeal.com is the Indian arm of Groupon Inc., the big daddy of group buying and the fastest growing company ever! Launched in 2008, Groupon features daily deals on the best stuff to do, see, eat, and buy in more than 45 countries and 565 cities around the world. By promising businesses a number of new, excited, web savvy customers, Groupon offers deals that aren"t available elsewhere.

Crazeal is all about ideas, tips and deals to experience across 20+ cities in India.
From the highest quality restaurants, spas, salons, fun zones and more e
to the latest gadgets in the market
to the best travel destinations...
at the best value for your money!

Location: Delhi

Job Title: Marketing Manager - Online

Requirement:

* The Online Marketing Manager will manage all online marketing initiatives including Search engine marketing, Display & Affiliate marketing, Social Media Marketing and Management.
* He/She will be responsible for acquisition of Customers - Building daily traffic, email marketing, online campaigns, SMS campaigns, Social Media Marketing and should maintain a high level of up-to-date knowledge of best practices & strategies in the Online Marketing space.

DESIRED SKILLS & EXPERIENCE

* Hands on experience in managing social media channels like FB & Twitter and preferably from a Dotcom company/Online/Digital marketing agency.
* Experience in Media Planning.
* Publisher or Medium understanding of CPM & CPC .
* Working knowledge of Analytical Tools, strong analytical skills.
* Good number crunching abilities.
* Proven copywriting and proofreading skills
* Strong project management skills - ability to manage in-house teams and external suppliers/vendors.
* E-commerce Experience (Direct or Agency) highly preferred
* Must be active on social networks.
* Excellent communication and interpersonal skills.
* Creative, Out-of-the box thinker.
* Thorough understanding of the online / e-commerce space and keenness to work in a start-up environment.

If your CV is not relevant to the mentioned role please do not apply for this.

Thursday 21 June 2012

What Is PPC?

PPC and SEO.

First we have PPC. This is also called CPC. This stands for Pay Per Click or Cost Per Click advertising. In other words you are paying each time someone clicks on your link.

The second term, SEO stands for Search Engine Optimization. SEO is the process of building a website that is search engine friendly. Search engine friendly means that Google can find your site and once found it will know what the major keyword points you are trying to make. Also it will determine when to show your URL to prospective web surfers based on your keywords. There are many other search engines but Google is largest for the moment so you should optimize your site for them.

If you are a small business person with limited funds which program should you do PPC or SEO? My answer is both.

A PPC program from Overture or Google is a relatively quick traffic generator. You give those companies your keywords and if those keywords have any traffic at all you will get some visitors. This type of program can be up and running within 24 hours. The huge advantage of the PPC program is the uptime speed and quantity oftargeted traffic.

The huge downside is cost. PPC programs can get expensive very fast. $0.10 per click doesn't sound expensive until you get 10,000 clicks in a month. That means you just spent $1,000 on that one search term!

A SEO program is extremely slow and very tedious to get going. If you don't know what you are doing it can cost upwards of $3,000 to have your site optimized.

The good news about a SEO program is that you can learn how to optimize your site yourself. It takes trial and error to see what is working. It also takes knowledge of how search engines work to get them going correctly. I personally use LivePerson.com's live chat to watch the search terms for all of my sites in real time. Your server's log files will also help you with your search terms. You can bet your bottom dollar that if you do everything correctly a SEO program will take you 90 days just to start seeing results.

In this case results mean getting targeted traffic. You need to have time and patience to give your SEO program a chance to work.

There is no doubt that for immediate results the PPC route is clearly the way to go. You will get immediate results.

My suggestion is that as soon as you put your first dollar into PPC you should start working on Search Engine Optimization yourself. The reason is 90 to 180 days from now you can stop paying for some of your PPC terms as the search engines natural abilities start indexing and showing your web pages to visitors. You need to force yourself to learn the SEO process. A solid SEO program goes well beyond meta tags these days.

The ultimate goal of advertising is to drive targeted traffic. If you can get SEO targeted traffic vs. PPC targeted traffic then you will place a lot of money on the bottom line of your business. Placing a lot of money on the bottom line is probably the ultimate goal of your business.

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Seo tutorial

Introduction to seo

   This document is intended for webmasters and site owners who want to investigate the issues of seo (search engine optimization) and promotion of their resources. It is mainly aimed at beginners, although I hope that experienced webmasters will also find something new and interesting here. There are many articles on seo on the Internet and this text is an attempt to gather some of this information into a single consistent document.

   Information presented in this text can be divided into several parts:
   - Clear-cut seo recommendations, practical guidelines.
   - Theoretical information that we think any seo specialist should know.
   - Seo tips, observations, recommendations from experience, other seo sources, etc.

1. General seo information

1.1 History of search engines
   In the early days of Internet development, its users were a privileged minority and the amount of available information was relatively small. Access was mainly restricted to employees of various universities and laboratories who used it to access scientific information. In those days, the problem of finding information on the Internet was not nearly as critical as it is now.

   Site directories were one of the first methods used to facilitate access to information resources on the network. Links to these resources were grouped by topic. Yahoo was the first project of this kind opened in April 1994. As the number of sites in the Yahoo directory inexorably increased, the developers of Yahoo made the directory searchable. Of course, it was not a search engine in its true form because searching was limited to those resources who’s listings were put into the directory. It did not actively seek out resources and the concept of seo was yet to arrive.

   Such link directories have been used extensively in the past, but nowadays they have lost much of their popularity. The reason is simple – even modern directories with lots of resources only provide information on a tiny fraction of the Internet. For example, the largest directory on the network is currently DMOZ (or Open Directory Project). It contains information on about five million resources. Compare this with the Google search engine database containing more than eight billion documents.

   The WebCrawler project started in 1994 and was the first full-featured search engine. The Lycos and AltaVista search engines appeared in 1995 and for many years Alta Vista was the major player in this field.

   In 1997 Sergey Brin and Larry Page created Google as a research project at Stanford University. Google is now the most popular search engine in the world.

   Currently, there are three leading international search engines – Google, Yahoo and MSN Search. They each have their own databases and search algorithms. Many other search engines use results originating from these three major search engines and the same seo expertise can be applied to all of them. For example, the AOL search engine (search.aol.com) uses the Google database while AltaVista, Lycos and AllTheWeb all use the Yahoo database.

1.2 Common search engine principles
   To understand seo you need to be aware of the architecture of search engines. They all contain the following main components:

   Spider - a browser-like program that downloads web pages.

   Crawler – a program that automatically follows all of the links on each web page.

   Indexer - a program that analyzes web pages downloaded by the spider and the crawler.

   Database– storage for downloaded and processed pages.

   Results engine – extracts search results from the database.

   Web server – a server that is responsible for interaction between the user and other search engine components.

   Specific implementations of search mechanisms may differ. For example, the Spider+Crawler+Indexer component group might be implemented as a single program that downloads web pages, analyzes them and then uses their links to find new resources. However, the components listed are inherent to all search engines and the seo principles are the same.

   Spider. This program downloads web pages just like a web browser. The difference is that a browser displays the information presented on each page (text, graphics, etc.) while a spider does not have any visual components and works directly with the underlying HTML code of the page. You may already know that there is an option in standard web browsers to view source HTML code.

   Crawler. This program finds all links on each page. Its task is to determine where the spider should go either by evaluating the links or according to a predefined list of addresses. The crawler follows these links and tries to find documents not already known to the search engine.

   Indexer. This component parses each page and analyzes the various elements, such as text, headers, structural or stylistic features, special HTML tags, etc.

   Database. This is the storage area for the data that the search engine downloads and analyzes. Sometimes it is called the index of the search engine.

   Results Engine. The results engine ranks pages. It determines which pages best match a user's query and in what order the pages should be listed. This is done according to the ranking algorithms of the search engine. It follows that page rank is a valuable and interesting property and any seo specialist is most interested in it when trying to improve his site search results. In this article, we will discuss the seo factors that influence page rank in some detail.

   Web server. The search engine web server usually contains a HTML page with an input field where the user can specify the search query he or she is interested in. The web server is also responsible for displaying search results to the user in the form of an HTML page.

2. Internal ranking factors

   Several factors influence the position of a site in the search results. They can be divided into external and internal ranking factors. Internal ranking factors are those that are controlled by seo aware website owners (text, layout, etc.) and will be described next.

2.1 Web page layout factors relevant to seo
2.1.1 Amount of text on a page
   A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum page size is 500-3000 words (or 2000 to 20,000 characters).

   Search engine visibility is increased as the amount of page text increases due to the increased likelihood of occasional and accidental search queries causing it to be listed. This factor sometimes results in a large number of visitors.

2.1.2 Number of keywords on a page
   Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. In addition, all of the words from the phrase should be used separately several times in the remaining text. There should also be some difference (dispersion) in the number of entries for each of these repeated words.

   Let us take an example. Suppose we optimize a page for the phrase "seo software” (one of our seo keywords for this site) It would be good to use the phrase “seo software” in the text 10 times, the word “seo” 7 times elsewhere in the text and the word “software” 5 times. The numbers here are for illustration only, but they show the general seo idea quite well.

2.1.3 Keyword density and seo
   Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. If the density is too high, the search engine may activate its spam filter. If this happens, the page will be penalized and its position in search listings will be deliberately lowered.

   The optimum value for keyword density is 5-7%. In the case of keyword phrases, you should calculate the total density of each of the individual keywords comprising the phrases to make sure it is within the specified limits. In practice, a keyword density of more than 7-8% does not seem to have any negative seo consequences. However, it is not necessary and can reduce the legibility of the content from a user’s viewpoint.

2.1.4 Location of keywords on a page
   A very short rule for seo experts – the closer a keyword or keyword phrase is to the beginning of a document, the more significant it becomes for the search engine.

2.1.5 Text format and seo
   Search engines pay special attention to page text that is highlighted or given special formatting. We recommend:

   - use keywords in headings. Headings are text highlighted with the «H» HTML tags. The «h1» and «h2» tags are most effective. Currently, the use of CSS allows you to redefine the appearance of text highlighted with these tags. This means that «H» tags are used less than nowadays, but are still very important in seo work.;
   - Highlight keywords with bold fonts. Do not highlight the entire text! Just highlight each keyword two or three times on the page. Use the «strong» tag for highlighting instead of the more traditional «B» bold tag.

2.1.6 «TITLE» tag
   This is one of the most important tags for search engines. Make use of this fact in your seo work. Keywords must be used in the TITLE tag. The link to your site that is normally displayed in search results will contain text derived from the TITLE tag. It functions as a sort of virtual business card for your pages. Often, the TITLE tag text is the first information about your website that the user sees. This is why it should not only contain keywords, but also be informative and attractive. You want the searcher to be tempted to click on your listed link and navigate to your website. As a rule, 50-80 characters from the TITLE tag are displayed in search results and so you should limit the size of the title to this length.

2.1.7 Keywords in links
   A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank.

2.1.8 «ALT» attributes in images
   Any page image has a special optional attribute known as "alternative text.” It is specified using the HTML «ALT» tag. This text will be displayed if the browser fails to download the image or if the browser image display is disabled. Search engines save the value of image ALT attributes when they parse (index) pages, but do not use it to rank search results.

   Currently, the Google search engine takes into account text in the ALT attributes of those images that are links to other pages. The ALT attributes of other images are ignored. There is no information regarding other search engines, but we can assume that the situation is similar. We consider that keywords can and should be used in ALT attributes, but this practice is not vital for seo purposes.

2.1.9 Description Meta tag
   This is used to specify page descriptions. It does not influence the seo ranking process but it is very important. A lot of search engines (including the largest one – Google) display information from this tag in their search results if this tag is present on a page and if its content matches the content of the page and the search query.

   Experience has shown that a high position in search results does not always guarantee large numbers of visitors. For example, if your competitors' search result description is more attractive than the one for your site then search engine users may choose their resource instead of yours. That is why it is important that your Description Meta tag text be brief, but informative and attractive. It must also contain keywords appropriate to the page.

2.1.10 Keywords Meta tag
   This Meta tag was initially used to specify keywords for pages but it is hardly ever used by search engines now. It is often ignored in seo projects. However, it would be advisable to specify this tag just in case there is a revival in its use. The following rule must be observed for this tag: only keywords actually used in the page text must be added to it.

2.2 Site structure
2.2.1 Number of pages
   The general seo rule is: the more, the better. Increasing the number of pages on your website increases the visibility of the site to search engines. Also, if new information is being constantly added to the site, search engines consider this as development and expansion of the site. This may give additional advantages in ranking. You should periodically publish more information on your site – news, press releases, articles, useful tips, etc.

2.2.2 Navigation menu
   As a rule, any site has a navigation menu. Use keywords in menu links, it will give additional seo significance to the pages to which the links refer.

2.2.3 Keywords in page names
   Some seo experts consider that using keywords in the name of a HTML page file may have a positive effect on its search result position.

2.2.4 Avoid subdirectories
   If there are not too many pages on your site (up to a couple of dozen), it is best to place them all in the root directory of your site. Search engines consider such pages to be more important than ones in subdirectories.

2.2.5 One page – one keyword phrase
   For maximum seo try to optimize each page for its own keyword phrase. Sometimes you can choose two or three related phrases, but you should certainly not try to optimize a page for 5-10 phrases at once. Such phrases would probably produce no effect on page rank.

2.2.6 Seo and the Main page
   Optimize the main page of your site (domain name, index.html) for word combinations that are most important. This page is most likely to get to the top of search engine lists. My seo observations suggest that the main page may account for up to 30-40% percent of the total search traffic for some sites

2.3 Common seo mistakes
2.3.1 Graphic header
   Very often sites are designed with a graphic header. Often, we see an image of the company logo occupying the full-page width. Do not do it! The upper part of a page is a very valuable place where you should insert your most important keywords for best seo. In case of a graphic image, that prime position is wasted since search engines can not make use of images. Sometimes you may come across completely absurd situations: the header contains text information, but to make its appearance more attractive, it is created in the form of an image. The text in it cannot be indexed by search engines and so it will not contribute toward the page rank. If you must present a logo, the best way is to use a hybrid approach – place the graphic logo at the top of each page and size it so that it does not occupy its entire width. Use a text header to make up the rest of the width.

2.3.2 Graphic navigation menu
   The situation is similar to the previous one – internal links on your site should contain keywords, which will give an additional advantage in seo ranking. If your navigation menu consists of graphic elements to make it more attractive, search engines will not be able to index the text of its links. If it is not possible to avoid using a graphic menu, at least remember to specify correct ALT attributes for all images.

2.3.3 Script navigation
   Sometimes scripts are used for site navigation. As an seo worker, you should understand that search engines cannot read or execute scripts. Thus, a link specified with the help of a script will not be available to the search engine, the search robot will not follow it and so parts of your site will not be indexed. If you use site navigation scripts then you must provide regular HTML duplicates to make them visible to everyone – your human visitors and the search robots.

2.3.4 Session identifier
   Some sites use session identifiers. This means that each visitor gets a unique parameter (&session_id=) when he or she arrives at the site. This ID is added to the address of each page visited on the site. Session IDs help site owners to collect useful statistics, including information about visitors' behavior. However, from the point of view of a search robot, a page with a new address is a brand new page. This means that, each time the search robot comes to such a site, it will get a new session identifier and will consider the pages as new ones whenever it visits them.

   Search engines do have algorithms for consolidating mirrors and pages with the same content. Sites with session IDs should, therefore, be recognized and indexed correctly. However, it is difficult to index such sites and sometimes they may be indexed incorrectly, which has an adverse effect on seo page ranking. If you are interested in seo for your site, I recommend that you avoid session identifiers if possible.

2.3.5 Redirects
   Redirects make site analysis more difficult for search robots, with resulting adverse effects on seo. Do not use redirects unless there is a clear reason for doing so.

2.3.6 Hidden text, a deceptive seo method
   The last two issues are not really mistakes but deliberate attempts to deceive search engines using illicit seo methods. Hidden text (when the text color coincides with the background color, for example) allows site owners to cram a page with their desired keywords without affecting page logic or visual layout. Such text is invisible to human visitors but will be seen by search robots. The use of such deceptive optimization methods may result in banning of the site. It could be excluded from the index (database) of the search engine.

2.3.7 One-pixel links, seo deception
   This is another deceptive seo technique. Search engines consider the use of tiny, almost invisible, graphic image links just one pixel wide and high as an attempt at deception, which may lead to a site ban.

3 External ranking factors

3.1 Why inbound links to sites are taken into account
   As you can see from the previous section, many factors influencing the ranking process are under the control of webmasters. If these were the only factors then it would be impossible for search engines to distinguish between a genuine high-quality document and a page created specifically to achieve high search ranking but containing no useful information. For this reason, an analysis of inbound links to the page being evaluated is one of the key factors in page ranking. This is the only factor that is not controlled by the site owner.

   It makes sense to assume that interesting sites will have more inbound links. This is because owners of other sites on the Internet will tend to have published links to a site if they think it is a worthwhile resource. The search engine will use this inbound link criterion in its evaluation of document significance.

   Therefore, two main factors influence how pages are stored by the search engine and sorted for display in search results:

    - Relevance, as described in the previous section on internal ranking factors.

    - Number and quality of inbound links, also known as link citation, link popularity or citation index. This will be described in the next section.

3.2 Link importance (citation index, link popularity)
   You can easily see that simply counting the number of inbound links does not give us enough information to evaluate a site. It is obvious that a link from www.microsoft.com should mean much more than a link from some homepage like www.hostingcompany.com/~myhomepage.html. You have to take into account link importanceas well as number of links.

   Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a page citation index. As a rule, these values are not published.

   As well as the absolute citation index value, a scaled citation index is sometimes used. This relative value indicates the popularity of a page relative to the popularity of other pages on the Internet. You will find a detailed description of citation indexes and the algorithms used for their estimation in the next sections.

3.3 Link text (anchor text)
   The link text of any inbound site link is vitally important in search result ranking. The anchor (or link) text is the text between the HTML tags «A» and «/A» and is displayed as the text that you click in a browser to go to a new page. If the link text contains appropriate keywords, the search engine regards it as an additional and highly significant recommendation that the site actually contains valuable information relevant to the search query.

3.4 Relevance of referring pages
   As well as link text, search engines also take into account the overall information content of each referring page.

   Example: Suppose we are using seo to promote a car sales resource. In this case a link from a site about car repairs will have much more importance that a similar link from a site about gardening. The first link is published on a resource having a similar topic so it will be more important for search engines.

3.5 Google PageRank – theoretical basics
   The Google company was the first company to patent the system of taking into account inbound links. The algorithm was named PageRank. In this section, we will describe this algorithm and how it can influence search result ranking.

   PageRank is estimated separately for each web page and is determined by the PageRank (citation) of other pages referring to it. It is a kind of “virtuous circle.” The main task is to find the criterion that determines page importance. In the case of PageRank, it is the possible frequency of visits to a page.

   I shall now describe how user’s behavior when following links to surf the network is modeled. It is assumed that the user starts viewing sites from some random page. Then he or she follows links to other web resources. There is always a possibility that the user may leave a site without following any outbound link and start viewing documents from a random page. The PageRank algorithm estimates the probability of this event as 0.15 at each step. The probability that our user continues surfing by following one of the links available on the current page is therefore 0.85, assuming that all links are equal in this case. If he or she continues surfing indefinitely, popular pages will be visited many more times than the less popular pages.

   The PageRank of a specified web page is thus defined as the probability that a user may visit the web page. It follows that, the sum of probabilities for all existing web pages is exactly one because the user is assumed to be visiting at least one Internet page at any given moment.

   Since it is not always convenient to work with these probabilities the PageRank can be mathematically transformed into a more easily understood number for viewing. For instance, we are used to seeing a PageRank number between zero and ten on the Google Toolbar.

   According to the ranking model described above:
   - Each page on the Net (even if there are no inbound links to it) initially has a PageRank greater than zero, although it will be very small. There is a tiny chance that a user may accidentally navigate to it.
   - Each page that has outbound links distributes part of its PageRank to the referenced page. The PageRank contributed to these linked-to pages is inversely proportional to the total number of links on the linked-from page – the more links it has, the lower the PageRank allocated to each linked-to page.
   - PageRank A “damping factor” is applied to this process so that the total distributed page rank is reduced by 15%. This is equivalent to the probability, described above, that the user will not visit any of the linked-to pages but will navigate to an unrelated website.

   Let us now see how this PageRank process might influence the process of ranking search results. We say “might” because the pure PageRank algorithm just described has not been used in the Google algorithm for quite a while now. We will discuss a more current and sophisticated version shortly. There is nothing difficult about the PageRank influence – after the search engine finds a number of relevant documents (using internal text criteria), they can be sorted according to the PageRank since it would be logical to suppose that a document having a larger number of high-quality inbound links contains the most valuable information.

   Thus, the PageRank algorithm "pushes up" those documents that are most popular outside the search engine as well.

3.6 Google PageRank – practical use
   Currently, PageRank is not used directly in the Google algorithm. This is to be expected since pure PageRank characterizes only the number and the quality of inbound links to a site, but it completely ignores the text of links and the information content of referring pages. These factors are important in page ranking and they are taken into account in later versions of the algorithm. It is thought that the current Google ranking algorithm ranks pages according to thematic PageRank. In other words, it emphasizes the importance of links from pages with content related by similar topics or themes. The exact details of this algorithm are known only to Google developers.

   You can determine the PageRank value for any web page with the help of the Google ToolBar that shows a PageRank value within the range from 0 to 10. It should be noted that the Google ToolBar does not show the exact PageRank probability value, but the PageRank range a particular site is in. Each range (from 0 to 10) is defined according to a logarithmic scale.

   Here is an example: each page has a real PageRank value known only to Google. To derive a displayed PageRank range for their ToolBar, they use a logarithmic scale as shown in this table
          Real PR                               ToolBar PR
          1-10                                            1
          10-100                                        2
          100-1000                                    3
          1000-10.000                               4
Etc.

   This shows that the PageRank ranges displayed on the Google ToolBar are not all equal. It is easy, for example, to increase PageRank from one to two, while it is much more difficult to increase it from six to seven.

   In practice, PageRank is mainly used for two purposes:

   1. Quick check of the sites popularity. PageRank does not give exact information about referring pages, but it allows you to quickly and easily get a feel for the sites popularity level and to follow trends that may result from your seo work. You can use the following “Rule of thumb” measures for English language sites: PR 4-5 is typical for most sites with average popularity. PR 6 indicates a very popular site while PR 7 is almost unreachable for a regular webmaster. You should congratulate yourself if you manage to achieve it. PR 8, 9, 10 can only be achieved by the sites of large companies such as Microsoft, Google, etc. PageRank is also useful when exchanging links and in similar situations. You can compare the quality of the pages offered in the exchange with pages from your own site to decide if the exchange should be accepted.

   2. Evaluation of the competitiveness level for a search query is a vital part of seo work. Although PageRank is not used directly in the ranking algorithms, it allows you to indirectly evaluate relative site competitiveness for a particular query. For example, if the search engine displays sites with PageRank 6-7 in the top search results, a site with PageRank 4 is not likely to get to the top of the results list using the same search query.

   It is important to recognize that the PageRank values displayed on the Google ToolBar are recalculated only occasionally (every few months) so the Google ToolBar displays somewhat outdated information. This means that the Google search engine tracks changes in inbound links much faster than these changes are reflected on the Google ToolBar.

3.7 Increasing link popularity
3.7.1 Submitting to general purpose directories
   On the Internet, many directories contain links to other network resources grouped by topics. The process of adding your site information to them is called submission.

   Such directories can be paid or free of charge, they may require a backlink from your site or they may have no such requirement. The number of visitors to these directories is not large so they will not send a significant number to your site. However, search engines count links from these directories and this may enhance your sites search result placement.

   Important! Only those directories that publish a direct link to your site are worthwhile from a seo point of view. Script driven directories are almost useless. This point deserves a more detailed explanation. There are two methods for publishing a link. A direct link is published as a standard HTML construction («A href=...», etc.). Alternatively, links can be published with the help of various scripts, redirects and so on. Search engines understand only those links that are specified directly in HTML code. That is why the seo value of a directory that does not publish a direct link to your site is close to zero.

   You should not submit your site to FFA (free-for-all) directories. Such directories automatically publish links related to any search topic and are ignored by search engines. The only thing an FFA directory entry will give you is an increase in spam sent to your published e-mail address. Actually, this is the main purpose of FFA directories.

   Be wary of promises from various programs and seo services that submit your resource to hundreds of thousands of search engines and directories. There are no more than a hundred or so genuinely useful directories on the Net – this is the number to take seriously and professional seo submission services work with this number of directories. If a seo service promises submissions to enormous numbers of resources, it simply means that the submission database mainly consists of FFA archives and other useless resources.

   Give preference to manual or semiautomatic seo submission; do not rely completely on automatic processes. Submitting sites under human control is generally much more efficient than fully automatic submission. The value of submitting a site to paid directories or publishing a backlink should be considered individually for each directory. In most cases, it does not make much sense, but there may be exceptions.

   Submitting sites to directories does not often result in a dramatic effect on site traffic, but it slightly increases the visibility of your site for search engines. This useful seo option is available to everyone and does not require a lot of time and expense, so do not overlook it when promoting your project.

3.7.2 DMOZ directory
    The DMOZ directory (www.dmoz.org) or the Open Directory Project is the largest directory on the Internet. There are many copies of the main DMOZ site and so, if you submit your site to the DMOZ directory, you will get a valuable link from the directory itself as well as dozens of additional links from related resources. This means that the DMOZ directory is of great value to a seo aware webmaster.

   It is not easy to get your site into the DMOZ directory; there is an element of luck involved. Your site may appear in the directory a few minutes after it has been submitted or it may take months to appear.

   If you submitted your site details correctly and in the appropriate category then it should eventually appear. If it does not appear after a reasonable time then you can try contacting the editor of your category with a question about your request (the DMOZ site gives you such opportunity). Of course, there are no guarantees, but it may help. DMOZ directory submissions are free of charge for all sites, including commercial ones.

   Here are my final recommendations regarding site submissions to DMOZ. Read all site requirements, descriptions, etc. to avoid violating the submission rules. Such a violation will most likely result in a refusal to consider your request. Please remember, presence in the DMOZ directory is desirable, but not obligatory. Do not despair if you fail to get into this directory. It is possible to reach top positions in search results without this directory – many sites do.

3.7.3 Link exchange
   The essence of link exchanges is that you use a special page to publish links to other sites and get similar backlinks from them. Search engines do not like link exchanges because, in many cases, they distort search results and do not provide anything useful to Internet users. However, it is still an effective way to increase link popularity if you observe several simple rules.

   - Exchange links with sites that are related by topic. Exchanging links with unrelated sites is ineffective and unpopular.

   - Before exchanging, make sure that your link will be published on a “good” page. This means that the page must have a reasonable PageRank (3-4 or higher is recommended), it must be available for indexing by search engines, the link must be direct, the total number of links on the page must not exceed 50, and so on.

   - Do not create large link directories on your site. The idea of such a directory seems attractive because it gives you an opportunity to exchange links with many sites on various topics. You will have a topic category for each listed site. However, when trying to optimize your site you are looking for link quality rather than quantity and there are some potential pitfalls. No seo aware webmaster will publish a quality link to you if he receives a worthless link from your directory “link farm” in return. Generally, the PageRank of pages from such directories leaves a lot to be desired. In addition, search engines do not like these directories at all. There have even been cases where sites were banned for using such directories.

   - Use a separate page on the site for link exchanges. It must have a reasonable PageRank and it must be indexed by search engines, etc. Do not publish more than 50 links on one page (otherwise search engines may fail to take some of the links into account). This will help you to find other seo aware partners for link exchanges.

   - Search engines try to track mutual links. That is why you should, if possible, publish backlinks on a domain/site other than the one you are trying to promote. The best variant is when you promote the resource site1.com and publish backlinks on the resource site2.com.

    - Exchange links with caution. Webmasters who are not quite honest will often remove your links from their resources after a while. Check your backlinks from time to time.

3.7.4 Press releases, news feeds, thematic resources
   This section is about site marketing rather than pure seo. There are many information resources and news feeds that publish press releases and news on various topics. Such sites can supply you with direct visitors and also increase your sites popularity. If you do not find it easy to create a press release or a piece of news, hire copywriters – they will help you find or create something newsworthy.

   Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project.

   One final tip for obtaining inbound links – try to create slight variations in the inbound link text. If all inbound links to your site have exactly the same link text and there are many of them, the search engines may flag it as a spam attempt and penalize your site.

4 Indexing a site

   Before a site appears in search results, a search engine must index it. An indexed site will have been visited and analyzed by a search robot with relevant information saved in the search engine database. If a page is present in the search engine index, it can be displayed in search results otherwise, the search engine cannot know anything about it and it cannot display information from the page..

   Most average sized sites (with dozens to hundreds of pages) are usually indexed correctly by search engines. However, you should remember the following points when constructing your site. There are two ways to allow a search engine to learn about a new site:

   - Submit the address of the site manually using a form associated with the search engine, if available. In this case, you are the one who informs the search engine about the new site and its address goes into the queue for indexing. Only the main page of the site needs to be added, the search robot will find the rest of pages by following links.

   - Let the search robot find the site on its own. If there is at least one inbound link to your resource from other indexed resources, the search robot will soon visit and index your site. In most cases, this method is recommended. Get some inbound links to your site and just wait until the robot visits it. This may actually be quicker than manually adding it to the submission queue. Indexing a site typically takes from a few days to two weeks depending on the search engine. The Google search engine is the quickest of the bunch.

   Try to make your site friendly to search robots by following these rules:

   - Try to make any page of your site reachable from the main page in not more than three mouse clicks. If the structure of the site does not allow you to do this, create a so-called site map that will allow this rule to be observed.

   - Do not make common mistakes. Session identifiers make indexing more difficult. If you use script navigation, make sure you duplicate these links with regular ones because search engines cannot read scripts (see more details about these and other mistakes in section 2.3).

   - Remember that search engines index no more than the first 100-200 KB of text on a page. Hence, the following rule – do not use pages with text larger than 100 KB if you want them to be indexed completely.

   You can manage the behavior of search robots using the file robots.txt. This file allows you to explicitly permit or forbid them to index particular pages on your site.

   The databases of search engines are constantly being updated; records in them may change, disappear and reappear. That is why the number of indexed pages on your site may sometimes vary. One of the most common reasons for a page to disappear from indexes is server unavailability. This means that the search robot could not access it at the time it was attempting to index the site. After the server is restarted, the site should eventually reappear in the index.

   You should note that the more inbound links your site has, the more quickly it gets re-indexed. You can track the process of indexing your site by analyzing server log files where all visits of search robots are logged. We will give details of seo software that allows you to track such visits in a later section.

5 Choosing keywords

5.1 Initially choosing keywords
   Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should use seo services offered by search engines in the first instance. Sites such as www.wordtracker.com andinventory.overture.com are good starting places for English language sites. Note that the data they provide may sometimes differ significantly from what keywords are actually the best for your site. You should also note that the Google search engine does not give information about frequency of search queries.

   After you have defined your approximate list of initial keywords, you can analyze your competitor’s sites and try to find out what keywords they are using. You may discover some further relevant keywords that are suitable for your own site.

5.2 Frequent and rare keywords
   There are two distinct strategies – optimize for a small number of highly popular keywords or optimize for a large number of less popular words. In practice, both strategies are often combined.

   The disadvantage of keywords that attract frequent queries is that the competition rate is high for them. It is often not possible for a new site to get anywhere near the top of search result listings for these queries.

   For keywords associated with rare queries, it is often sufficient just to mention the necessary word combination on a web page or to perform minimum text optimization. Under certain circumstances, rare queries can supply quite a large amount of search traffic.

   The aim of most commercial sites is to sell some product or service or to make money in some way from their visitors. This should be kept in mind during your seo (search engine optimization) work and keyword selection. If you are optimizing a commercial site then you should try to attract targeted visitors (those who are ready to pay for the offered product or service) to your site rather than concentrating on sheer numbers of visitors.

   Example. The query “monitor” is much more popular and competitive than the query “monitor Samsung 710N” (the exact name of the model). However, the second query is much more valuable for a seller of monitors. It is also easier to get traffic from it because its competition rate is low; there are not many other sites owned by sellers of Samsung 710N monitors. This example highlights another possible difference between frequent and rare search queries that should be taken into account – rare search queries may provide you with less visitors overall, but more targeted visitors.

5.3 Evaluating the competition rates of search queries
   When you have finalized your keywords list, you should identify the core keywords for which you will optimize your pages. A suggested technique for this follows.

   Rare queries are discarded at once (for the time being). In the previous section, we described the usefulness of such rare queries but they do not require special optimization. They are likely to occur naturally in your website text.

   As a rule, the competition rate is very high for the most popular phrases. This is why you need to get a realistic idea of the competitiveness of your site. To evaluate the competition rate you should estimate a number of parameters for the first 10 sites displayed in search results:
   - The average PageRank of the pages in the search results.
   - The average number of links to these sites. Check this using a variety of search engines.
   Additional parameters:
   - The number of pages on the Internet that contain the particular search term, the total number of search results for that search term.
   - The number of pages on the Internet that contain exact matches to the keyword phrase. The search for the phrase is bracketed by quotation marks to obtain this number.

   These additional parameters allow you to indirectly evaluate how difficult it will be to get your site near the top of the list for this particular phrase. As well as the parameters described, you can also check the number of sites present in your search results in the main directories, such as DMOZ and Yahoo.

   The analysis of the parameters mentioned above and their comparison with those of your own site will allow you to predict with reasonable certainty the chances of getting your site to the top of the list for a particular phrase.

   Having evaluated the competition rate for all of your keyword phrases, you can now select a number of moderately popular key phrases with an acceptable competition rate, which you can use to promote and optimize your site.

5.4 Refining your keyword phrases
   As mentioned above, search engine services often give inaccurate keyword information. This means that it is unusual to obtain an optimum set of site keywords at your first attempt. After your site is up and running and you have carried out some initial promotion, you can obtain additional keyword statistics, which will facilitate some fine-tuning. For example, you will be able to obtain the search results rating of your site for particular phrases and you will also have the number of visits to your site for these phrases.

   With this information, you can clearly define the good and bad keyword phrases. Often there is no need to wait until your site gets near the top of all search engines for the phrases you are evaluating – one or two search engines are enough.

   Example. Suppose your site occupies first place in the Yahoo search engine for a particular phrase. At the same time, this site is not yet listed in MSN, or Google search results for this phrase. However, if you know the percentage of visits to your site from various search engines (for instance, Google – 70%, Yahoo – 20%, MSN search – 10%), you can predict the approximate amount of traffic for this phrase from these other searches engines and decide whether it is suitable.

   As well as detecting bad phrases, you may find some new good ones. For example, you may see that a keyword phrase you did not optimize your site for brings useful traffic despite the fact that your site is on the second or third page in search results for this phrase.

   Using these methods, you will arrive at a new refined set of keyword phrases. You should now start reconstructing your site: Change the text to include more of the good phrases, create new pages for new phrases, etc.

   You can repeat this seo exercise several times and, after a while, you will have an optimum set of key phrases for your site and considerably increased search traffic.
   Here are some more tips. According to statistics, the main page takes up to 30%-50% of all search traffic. It has the highest visibility in search engines and it has the largest number of inbound links. That is why you should optimize the main page of your site to match the most popular and competitive queries. Each site page should be optimized for one or two main word combinations and, possibly for a number of rare queries. This will increase the chances for the page get to the top of search engine lists for particular phrases.

6 Miscellaneous information on search engines

6.1 Google SandBox
   At the beginning of 2004, a new and mysterious term appeared among seo specialists – Google SandBox. This is the name of a new Google spam filter that excludes new sites from search results. The work of the SandBox filter results in new sites being absent from search results for virtually any phrase. This even happens with sites that have high-quality unique content and which are promoted using legitimate techniques.

   The SandBox is currently applied only to the English segment of the Internet; sites in other languages are not yet affected by this filter. However, this filter may expand its influence. It is assumed that the aim of the SandBox filter is to exclude spam sites – indeed, no search spammer will be able to wait for months until he gets the necessary results. However, many perfectly valid new sites suffer the consequences. So far, there is no precise information as to what the SandBox filter actually is. Here are some assumptions based on practical seo experience:

   - SandBox is a filter that is applied to new sites. A new site is put in the sandbox and is kept there for some time until the search engine starts treating it as a normal site.

   - SandBox is a filter applied to new inbound links to new sites. There is a fundamental difference between this and the previous assumption: the filter is not based on the age of the site, but on the age of inbound links to the site. In other words, Google treats the site normally but it refuses to acknowledge any inbound links to it unless they have existed for several months. Since such inbound links are one of the main ranking factors, ignoring inbound links is equivalent to the site being absent from search results. It is difficult to say which of these assumptions is true, it is quite possible that they are both true.

   - The site may be kept in the sandbox from 3 months to a year or more. It has also been noticed that sites are released from the sandbox in batches. This means that the time sites are kept in the sandbox is not calculated individually for each site, but for groups of sites. All sites created within a certain time period are put into the same group and they are eventually all released at the same time. Thus, individual sites in a group can spend different times in the sandbox depending where they were in the group capture-release cycle.

   Typical indications that your site is in the sandbox include:

   - Your site is normally indexed by Google and the search robot regularly visits it.
   - Your site has a PageRank; the search engine knows about and correctly displays inbound links to your site.
   - A search by site address (www.site.com) displays correct results, with the correct title, snippet (resource description), etc.
   - Your site is found by rare and unique word combinations present in the text of its pages.
   - Your site is not displayed in the first thousand results for any other queries, even for those for which it was initially created. Sometimes, there are exceptions and the site appears among 500-600 positions for some queries. This does not change the sandbox situation, of course.

   There no practical ways to bypass the Sandbox filter. There have been some suggestions about how it may be done, but they are no more than suggestions and are of little use to a regular webmaster. The best course of action is to continue seo work on the site content and structure and wait patiently until the sandbox is disabled after which you can expect a dramatic increase in ratings, up to 400-500 positions.

6.2 Google LocalRank
   On February 25, 2003, the Google Company patented a new algorithm for ranking pages called LocalRank. It is based on the idea that pages should be ranked not by their global link citations, but by how they are cited among pages that deal with topics related to the particular query. The LocalRank algorithm is not used in practice (at least, not in the form it is described in the patent). However, the patent contains several interesting innovations we think any seo specialist should know about. Nearly all search engines already take into account the topics to which referring pages are devoted. It seems that rather different algorithms are used for the LocalRank algorithm and studying the patent will allow us to learn general ideas about how it may be implemented.

   While reading this section, please bear in mind that it contains theoretical information rather than practical guidelines.

   The following three items comprise the main idea of the LocalRank algorithm:

   1. An algorithm is used to select a certain number of documents relevant to the search query (let it be N). These documents are initially sorted by some criteria (this may be PageRank, relevance or a group of other criteria). Let us call the numeric value of this criterion OldScore.

   2. Each of the N N selected pages goes through a new ranking procedure and it gets a new rank. Let us call itLocalScore.

   3. The OldScore and LocalScore values for each page are multiplied, to yield a new value – NewScore. The pages are finally ranked based on NewScore.

   The key procedure in this algorithm is the new ranking procedure, which gives each page a new LocalScore rank. Let us examine this new procedure in more detail:

   0. An initial ranking algorithm is used to select N pages relevant to the search query. Each of the N pages is allocated an OldScore value by this algorithm. The new ranking algorithm only needs to work on these Nselected pages. .

   1. While calculating LocalScore for each page, the system selects those pages from N that have inbound links to this page. Let this number be M. At the same time, any other pages from the same host (as determined by IP address) and pages that are mirrors of the given page will be excluded from M.

   2. The set M is divided into subsets Li. These subsets contain pages grouped according to the following criteria:
   - Belonging to one (or similar) hosts. Thus, pages whose first three octets in their IP addresses are the same will get into one group. This means that pages whose IP addresses belong to the range xxx.xxx.xxx.0 toxxx.xxx.xxx.255 will be considered as belonging to one group.
   - Pages that have the same or similar content (mirrors)
   - Pages on the same site (domain).

   3. Each page in each Li subset has rank OldScore. One page with the largest OldScore rank is taken from each subset, the rest of pages are excluded from the analysis. Thus, we get some subset of pages K referring to this page.

   4. Pages in the subset K are sorted by the OldScore parameter, then only the first k pages (k is some predefined number) are left in the subset K. The rest of the pages are excluded from the analysis.

   5. LocalScore is calculated in this step. The OldScore parameters are combined together for the rest of kpages. This can be shown with the help of the following formula:
formula.JPG - 2826 Bytes

   Here m is some predefined parameter that may vary from one to three. Unfortunately, the patent for the algorithm in question does not describe this parameter in detail.

   After LocalScore is calculated for each page from the set N, NewScore values are calculated and pages are re-sorted according to the new criteria. The following formula is used to calculate NewScore:

   NewScore(i)= (a+LocalScore(i)/MaxLS)*(b+OldScore(i)/MaxOS)

   i is the page for which the new rank is calculated.

   a and b – are numeric constants (there is no more detailed information in the patent about these parameters).

   MaxLS – is the maximum LocalScore among those calculated.

   MaxOS – is the maximum value among OldScore values.

   Now let us put the math aside and explain these steps in plain words.

   In step 0) pages relevant to the query are selected. Algorithms that do not take into account the link text are used for this. For example, relevance and overall link popularity are used. We now have a set of OldScorevalues. OldScore is the rating of each page based on relevance, overall link popularity and other factors.

   In step 1) pages with inbound links to the page of interest are selected from the group obtained in step 0). The group is whittled down by removing mirror and other sites in steps 2), 3) and 4) so that we are left with a set of genuinely unique sites that all share a common theme with the page that is under analysis. By analyzing inbound links from pages in this group (ignoring all other pages on the Internet), we get the local (thematic) link popularity.

   LocalScore values are then calculated in step 5). LocalScore is the rating of a page among the set of pages that are related by topic. Finally, pages are rated and ranked using a combination of LocalScore andOldScore.

6.3 Seo tips, assumptions, observations
   This section provides information based on an analysis of various seo articles, communication between optimization specialists, practical experience and so on. It is a collection of interesting and useful tips ideas and suppositions. Do not regard this section as written in stone, but rather as a collection of information and suggestions for your consideration.

   - Outbound links. Publish links to authoritative resources in your subject field using the necessary keywords. Search engines place a high value on links to other resources based on the same topic.

   - Outbound links. Do not publish links to FFA sites and other sites excluded from the indexes of search engines. Doing so may lower the rating of your own site.

   - Outbound links. A page should not contain more than 50-100 outbound links. More links will not harm your site rating but links beyond that number will not be recognized by search engines.

   - Inbound site-wide links. These are links published on every page of the site. It is believed that search engines do not approve of such links and do not consider them while ranking pages. Another opinion is that this is true only for large sites with thousands of pages.

   - The ideal keyword density is a frequent seo discussion topic. The real answer is that there is no ideal keyword density. It is different for each query and search engines calculate it dynamically for each search query. Our advice is to analyze the first few sites in search results for a particular query. This will allow you to evaluate the approximate optimum density for specific queries.

   - Site age. Search engines prefer old sites because they are more stable.

   - Site updates. Search engines prefer sites that are constantly developing. Developing sites are those in which new information and new pages periodically appear.

   - Domain zone. Search engines prefer sites that are located in the zones .edu, .mil, .gov, etc. Only the corresponding organizations can register such domains so these domains are more trustworthy.

   - Search engines track the percent of visitors that immediately return to searching after they visit a site via a search result link. A large number of immediate returns means that the content is probably not related to the corresponding topic and the ranking of such a page gets lower.

   - Search engines track how often a link is selected in search results. If some link is only occasionally selected, it means that the page is of little interest and the rating of such a page gets lower

   - Use synonyms and derived word forms of keywords, search engines will appreciate that (keyword stemming).

;    - Search engines consider a very rapid increase in inbound links as artificial promotion and this results in lowering of the rating. This is a controversial topic because this method could be used to lower the rating of one's competitors.

   - Google does not take into account inbound links if they are on the same (or similar) hosts. This is detected using host IP addresses. Pages whose IP addresses are within the range of xxx.xxx.xxx.0 to xxx.xxx.xxx.255. are regarded as being on the same host. This opinion is most likely to be rooted in the fact that Google have expressed this idea in their patents. However, Google employees claim that no limitations of IP addresses are imposed on inbound links and there are no reasons not to believe them.

   - Search engines check information about the owners of domains. Inbound links originating from a variety of sites all belonging to one owner are regarded as less important than normal links. This information is presented in a patent.

   - Search engines prefer sites with longer term domain registrations.

6.4 Creating correct content
   The content of a site plays an important role in site promotion for many reasons. We will describe some of them in this section. We will also give you some advice on how to populate your site with good content.

   - Content uniqueness. Search engines value new information that has not been published before. That is why you should compose own site text and not plagiarize excessively. A site based on materials taken from other sites is much less likely to get to the top in search engines. As a rule, original source material is always higher in search results.

   - While creating a site, remember that it is primarily created for human visitors, not search engines. Getting visitors to visit your site is only the first step and it is the easiest one. The truly difficult task is to make them stay on the site and convert them into purchasers. You can only do this by using good content that is interesting to real people.

   - Try to update information on the site and add new pages on a regular basis. Search engines value sites that are constantly developing. Also, the more useful text your site contains, the more visitors it attracts. Write articles on the topic of your site, publish visitors' opinions, create a forum for discussing your project. A forum is only useful if the number of visitors is sufficient for it to be active. Interesting and attractive content guarantees that the site will attract interested visitors.

   - A site created for people rather than search engines has a better chance of getting into important directories such as DMOZ and others.

   - An interesting site on a particular topic has much better chances to get links, comments, reviews, etc. from other sites on this topic. Such reviews can give you a good flow of visitors while inbound links from such resources will be highly valued by search engines.

   - As final tip…there is an old German proverb: "A shoemaker sticks to his last" which means, "Do what you can do best.” If you can write breathtaking and creative textual prose for your website then that is great. However, most of us have no special talent for writing attractive text and we should rely on professionals such as journalists and technical writers. Of course, this is an extra expense, but it is justified in the long term.

6.5 Selecting a domain and hosting
   Currently, anyone can create a page on the Internet without incurring any expense. Also, there are companies providing free hosting services that will publish your page in return for their entitlement to display advertising on it. Many Internet service providers will also allow you to publish your page on their servers if you are their client. However, all these variations have serious drawbacks that you should seriously consider if you are creating a commercial project.

   First, and most importantly, you should obtain your own domain for the following reasons:

   - A project that does not have its own domain is regarded as a transient project. Indeed, why should we trust a resource if its owners are not even prepared to invest in the tiny sum required to create some sort of minimum corporate image? It is possible to publish free materials using resources based on free or ISP-based hosting, but any attempt to create a commercial project without your own domain is doomed to failure.

   - Your own domain allows you to choose your hosting provider. If necessary, you can move your site to another hosting provider at any time.

    Here are some useful tips for choosing a domain name.

   - Try to make it easy to remember and make sure there is only one way to pronounce and spell it.

   - Domains with the extension .com are the best choice to promote international projects in English. Domains from the zones .net, .org, .biz, etc., are available but less preferable.

   - If you want to promote a site with a national flavor, use a domain from the corresponding national zone. Use .de – for German sites, .it – for Italian sites, etc.

   - In the case of sites containing two or more languages, you should assign a separate domain to each language. National search engines are more likely to appreciate such an approach than subsections for various languages located on one site.

   A domain costs $10-20 a year, depending on the particular registration service and zone.

   You should take the following factors into consideration when choosing a hosting provider:

   - Access bandwidth.
   - Server uptime.
   - The cost of traffic per gigabyte and the amount of prepaid traffic.
   - The site is best located in the same geographical region as most of your expected visitors.

   The cost of hosting services for small projects is around $5-10 per month.

   Avoid “free” offers while choosing a domain and a hosting provider. Hosting providers sometimes offer free domains to their clients. Such domains are often registered not to you, but to the hosting company. The hosting provider will be the owner of the domain. This means that you will not be able to change the hosting service of your project, or you could even be forced to buy out your own domain at a premium price. Also, you should not register your domains via your hosting company. This may make moving your site to another hosting company more difficult even though you are the owner of your domain.

6.6 Changing the site address
   You may need to change the address of your project. Maybe the resource was started on a free hosting service and has developed into a more commercial project that should have its own domain. Or maybe the owner has simply found a better name for the project. In any case, moving to a new address can be problematic and it is a difficult and unpleasant task to move a project to a new address. For starters, you will have to start promoting the new address almost from scratch. However, if the move is inevitable, you may as well make the change as useful as possible.

   Our advice is to create your new site at the new location with new and unique content. Place highly visible links to the new resource on the old site to allow visitors to easily navigate to your new site. Do not completely delete the old site and its contents.

   This approach will allow you to get visitors from search engines to both the old site and the new one. At the same time, you get an opportunity to cover additional topics and keywords, which may be more difficult within one resource.

7 SEO software review

   In previous chapters, we explained how to create your own site and what methods are available to promote it. This last section is devoted to seo software tools that can automate much of the seo work on your site and can achieve even better results. We will discuss the Seo Administrator seo software suite that you can download from our site (www.seoadministrator.com).

7.1 Ranking Monitor
   Any seo optimization specialist is faced with the regular task of checking the positions of his sites in the search engines. You could check these positions manually, but if you have several dozen keywords and 5-7 search engines to monitor, the process becomes a real chore.

   The Ranking Monitor module will do everything automatically. You are able to see information on your site ratings for any keywords and in a variety of search engines. You will also see the dynamics and history of your site positions as well as upward and downward trends in your site position for your specified keywords. The same information is also displayed in a visual form.

7.2 Link Popularity Checker
   This program will automatically poll all available search engines and create a complete duplicate-free list of inbound links to your resource. For each link, you will see important parameters such as the link text and PageRank of the referring page. If you have studied this article, you will know how important these parameters are. As well as viewing the overall list of inbound links, you can track how the inbound links change over time.

7.3 Site Indexation Tool
   This useful tool will show you all pages indexed by a particular search engine. It is a must-have tool for anybody who is creating a new web resource. The PageRank value will be displayed for each indexed page.

7.4 Log Analyzer
   All information about your visitors is stored in the log files of your server. The log analyzer module will present this information in convenient and visual reports. Displayed information includes:
   - Originating sites
   - Keywords used,
   - What country they are from
   - Much more…

7.5 Page Rank Analyzer
   This utility collects a huge amount of competitive information on the list of sites that you specify. For each site it automatically determines parameters such as Google PageRank, the number of inbound links and the presence of each site in the DMOZ and Yahoo directories. It is an ideal tool for analyzing the competition rate of a particular query.

7.6 Keyword Suggestion Tool
   This tool gathers relevant keywords for your site and displays their popularity (the number of queries per month). It also estimates the competition rate of a specified keyword phrase.

7.7 HTML Analyzer
   This application analyzes the HTML code of a page. It estimates the weight and density of keywords and creates a report on the correct optimization of the site text. It is useful during the creation your own site and is also a great tool for analyzing your competitors' sites. It allows you to analyze both local HTML pages and online projects.

Instead of a conclusion: promoting your site step by step

   In this section, I will explain how I use seo in promoting my own sites. It is a kind of systematic summary where I briefly recap the previous sections. Naturally, I use Seo Administrator seo software extensively in my work and so I will show how I use it in this example.

   To be able to start working with a site, you have to possess some basic seo knowledge. This can be acquired quite quickly. The information presented in this document is perfectly adequate and I must stress that you do not have to be an optimization guru to achieve results. Once you have this basic knowledge you can then start work, experimenting, getting sites to the top of the search listings and so on. That is where seo software tools are useful.

   1. Firstly, we create an approximate list of keywords and check their competition rate. We then evaluate our chances against the competition and select words that are popular enough and have average competition rate. Keywords are selected using the keyword suggestion tool. This is also used to perform a rough check of their competition rate. We use the PageRank Analyzer module to perform a detailed analysis of search results for the most interesting queries and then make our final decision about what keywords to use.

   2. Next, we start composing text for our site. I write part of it on my own, but I entrust the most important parts to specialists in technical writing. Actually, I think the quality and attractiveness of the text is the most important attribute of a page. If the textual content is good, it will be easier to get inbound links and visitors.

   3. In this step, we start using the HTML Analyzer module to create the necessary keyword density. Each page is optimized for its own keyword phrase.

   4. We submit the site to various directories. There are plenty of services to take care of that chore for us. In addition, Seo Administrator will soon have a feature to automate the task.

   5. After these initial steps are completed, we wait and check search engine indexation to make sure that various search engines are processing the site.

   6. In this step, we can begin to check the positions of the site for our keywords. These positions are not likely to be good at this early stage, but they will give us some useful information to begin fine-tuning seo work.

   7. We use the Link Popularity Checker module to track and work on increasing the link popularity.

.    8. We use the Log Analyzer module to analyze the number of visitors and work on increasing it. We also periodically repeat steps 6) - 8).

SEO services - start-up seo package

Our Start-up package is a group of seo services for those who want to optimize their websites and do their own promotion. This comprehensive package provides you with all of the information you need to get the best possible search engine placement for your web pages.

Our Start-up package consists of three seo services:

1. Website audit and practical seo recommendations.
We will thoroughly check and analyze your website. We will then give you clear-cut and practical seo recommendations on what changes you can make to improve your site’s rankings. This service will evaluate:

The package also includes the following additional seo reports:

These reports will be accompanied by comments to ensure that you get the maximum seo benefit from them.

2. Promotional seo resources.
For this seo service we use special analysis software to provide you with a comprehensive list of promotional resources where you can publish links to your site. You will receive the following reports:

These seo reports may list thousands of sites that could, in theory, publish links to your site. Checking and actually obtaining these links is a lot of work but the result will be well worth your efforts!

3. Seo software
The third part of our seo service package includes our seo software, Seo Administrator Expert edition. This will give you additional expert help in promoting and optimizing your website.

To summarize, purchasers of the Start-up seo package get:

Complete SEO Services

Sunday 1 July 2012

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Thursday 21 June 2012

What Is PPC?

Travel Forum Sites

Seo Forums Site with Instant Signature

Seo tutorial

Introduction to seo

1. General seo information

2. Internal ranking factors

3 External ranking factors

4 Indexing a site

5 Choosing keywords

6 Miscellaneous information on search engines

7 SEO software review

Instead of a conclusion: promoting your site step by step

SEO services - start-up seo package

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